Cycles and patterns in the biosphere Research Paper

Cycles and patterns in the biosphere - Research Paper Example The biosphere provides a room where a cycle of biological process like decomposition, nitrogen fixing, photosynthesis of plants and respiration takes place. The ingredients also cycle in a way that they the biosphere allows the living things to take and also return them to the other spheres in a pragmatic way ( Smil &Vaclav 23-58). There are several factors that determine the biosphere which include; water, shelter, light and nutrients. Climatic conditions that vary from different places on the earth also influence the biosphere in a big way. These factors influence the cycles that take place upon the earth like the oxygen cycle, nitrogen cycle, geochemical cycles, biochemical cycle and the photosynthesis process. These processes ensure there is life on earth, for instance, when plants release the oxygen and the animals breathe in oxygen and release back the carbon dioxide that is used for photosynthesis. As a result of the biosphere cycles and process, the earth has not been altered and therefore provide a friendly environment for all living things ( Jorgensen, Sven and Brian 3-20). Oxygen Cycle Its the biochemical process that shows the movement of oxygen from the atmosphere, lithosphere and hydrosphere which is done through the process of photosynthesis ( Alcamo & I E 234-260). As the hydrologic cycle enables movement of water from the sky down to the earth, oxygen also is cycled in a certain pattern in the environment. In the process of photosynthesis, plants use the sunlight energy to convert carbon dioxide, then water into carbohydrates and oxygen. Plants play integral key role in the oxygen cycle because they breathe in carbon dioxide and breathe out oxygen; photosynthesis includes plants that grow in the land areas as well as the water and oceans. There is also a small percentage of oxygen that is produced from photolysis when energy through radiation breaks down the water in the atmosphere and nitrogen oxide into atomic elements, including more compone nts hence leaving some oxygen in the air. Animals breathe in the oxygen produced from the plants in the process of photosynthesis and breath out carbon dioxide through the process of respiration. The carbon dioxide breathed out by animals is therefore released into the atmosphere hence forming the continuous cycle of oxygen. In the process, plants during the day, they use the oxygen to break down the carbohydrates; same as the animals break down the carbohydrates during respiration. For the rate of metabolism to be maintained, plants do absorb oxygen from the air and give carbon dioxide to the air like the animals do. Plants produce a lot of oxygen during the day as compared to the night because of availability of sunlight, although in times whereby plants consume a lot of oxygen during the night, can lead to low oxygen levels in marine areas. Carbon dioxide is also released into the atmosphere when organism decay and bacteria consume oxygen through decay mechanism and process. The cycling process of oxygen also takes a place between the biosphere and lithosphere when the marine biosphere creates calcium carbonate element that contains oxygen. As ( Harman& Rebecca 50-100) points out, the biosphere extracts nutrients from the rock elements which enables a release of oxygen into the atmosphere and that the ozone layer has been created in the stratosphere due to the oxygen that is

E-commerce in the life of Qatari Women Research Paper

E-commerce in the life of Qatari Women - Research Paper Example From the perspective of a business, IT allowed companies to operate online and reach global customers at the most cost efficient way. One of the dimensions of IT is e-commerce and it acts as a tool that facilitates online business. In addition, it has also helped customers to carry out online purchases irrespective of the time and geographic location. The negative factors on the other hand appeared in the form of security threats. Before getting further deeper into the study, a brief overview of e-commerce is presented below. The notion of e-commerce can be traced back during the epoch when the concept of the internet just came into light. During the earlier days, e-commerce was deemed as the process through which companies used to carry out their transaction over the electronic platforms (Majumdar, Cave, and Vogelsang, 2005). During this period, the concept of Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) has also emerged and companies used these tools to tra nsact in an efficient manner. These technologies have allowed companies to complete transactions electronically and companies were hugely benefitted by it. However, the commercialization of e-commerce only became possible during the early 1990s and as soon as it became commercialized a number of business houses such as eBay and amazon.com have taken their business online (Reynolds, 2004). In the early stages, companies had shown more interest in using the internet as a tool for promoting the business, but for the last decade it companies became more active in selling their products and services over the online platforms (eCommerce-Lund, 2004). From the point of view of customers, e-commerce eased several kinds of activities. For example, it allowed customers to shop during their convenient time and also allowed them to carry out shopping sitting inside the home (Bhasker, 2006). The sales figures also experienced huge growth. According to reports, the growth was around 32% in 2012, i n comparison to 2011 (Provost, 2012). Apart from e-shopping, e-commerce also allowed customers to carry out banking transactions. Hence, it is evident that e-commerce now acts as part and parcel of the life of human beings. Executive Summary This study seeks to shed light on the impact of e-commerce in the life of Qatari Women. The primary objective was to identify the problems faced by Qatari women in using e-commerce in their daily life. In order to address the objectives, the study will carry out a survey of 10 people so as to know their perception about e-commerce. In order to analyze the findings, the study used qualitative approach. Both primary and secondary research was undertaken to identify the problems associated with e-commerce in the life of Qatari women. The key findings of the study were that Qatari women face problems related to the payment gateway, security issues, delivery issues and issues pertaining to terms and condition. In order to triumph over these issues, t he Qatari women should make themselves more familiar with such platforms and should only use authentic platforms. Similarly, the government must ensure that the websites are transparent enough and is offering secure payment gateways. The Problem The women of Qatar exercise full right so as to take a proactive role in the society and simultaneously act as a vital element in the development process of the country. With the modernization of the society, the Qatari women have also adopted themselves with the shifting market dynamics (qatarembassy,

McDonalds-arch delux burger Essay Example | Topics and Well Written Essays - 1000 words

McDonalds-arch delux burger - Essay Example After a detailed analysis, recommendations would be stated for this case. Ineffective Advertising Campaign McDonald’s hired an advertisement agency named Fallon McElligot for the advertisements of Arch Deluxe Burger. The amount ascertained for such advertisement campaign was $100 million. The advertisement showed that the children are getting confused as they could not understand what the Arch Deluxe Burger are all about, neither are they liking its look or taste, not any toys are given away with these burgers. It is known as rebel marketing. The motive was to show that the Arch Deluxe Burger was not for the children. Another advertisement of Arch Deluxe Burger showed that the executive chef of McDonalds is explaining the professionals in the elevator why the Arch Deluxe Burger is tasty and motivates them to eat (Kord â€Å"McDonalds Arch Deluxe Burger Commercial†). This advertisement was considered awful and was not liked by the people. The message that was delivered t hrough the advertisement was also another drawback which led to the downfall. The message said that â€Å"Burger with the Grown-up Taste.† It was tagged as sophisticated product not for kids. In one of the commercial it was seen that the children motivated her parents to go to McDonalds by just saying Arch Deluxe Burger. ... It was very odd that McDonalds were parents visit especially to accompany their children as it serves foods which is thoroughly liked by the children and the parents, is offering menus with is not for the children. The product Arch Deluxe Burger was for the adults as the taste of the product was considered more sophisticated. The advertisement campaign for the Arch Deluxe showed only adults loved to consume this burger, while the children hated it, as they did not like its taste. McDonalds spent heavily to reveal that its target customers were not children. In a family restaurant if a particular menu is restricted to only adults, then problems are bound to occur. This was the case for Arch Deluxe, and the customers discarded the product completely (Lubow â€Å"Steal This Burger†). Positioning Strategy Arch Deluxe Burger was a failure because of the way the product was positioned. The whole idea behind the positioning of Arch Deluxe burger was to show that it was a product not meant for children. It was revealed that no one went to McDonald to have sophisticated food or delicacies. People visited McDonalds for fun, convenience and to have delicious burger. The customers went to McDonalds because of their friendliness, tasty burger, cleanliness, and consistency. With this type of product positioning, McDonalds lost touch with its customers, and the children who are the major customers of the company also lost interest somehow in the burgers offered by the retailer. It was said that the product, Arch Deluxe burger was the result of a comprehensive research. This research revealed that people would like to have those burgers which are specifically designed for the adults or grownups. However, when the actually product was launched and